Partner With Us
More than a logo.
At Marotti Autosport, partnerships deliver real visibility, unforgettable experiences, and measurable results.
Why IndyCar. Why Marotti.
IndyCar isn’t just thrilling to watch—it’s a catalyst for customer engagement. With more than 98
million fans across North America, the U.K., and Australia, it connects brands to audiences
whose passion translates into real buying power.
- Global Reach, Personal Connection – IndyCar’s growing broadcast and digital platforms deliver your message to millions, while creating one-to-one engagement opportunities at the track that drive measurable action.
- Loyalty That Converts – IndyCar fans are among the most brand-loyal in all of sports, turning sponsor affinity into purchase decisions and long-term advocacy.
- Marotti Autosport: Vision with Legacy – By carrying the Spirit of Speedway into the modern era, Marotti Autosport activates partnerships that move fans from awareness to engagement—and from engagement to sales.
A sponsorship with Marotti Autosport is not just placement — it’s participation.
Your brand becomes part of a living story, carried at 230 miles per hour on the track, celebrated in the grandstands, and echoed across millions of screens worldwide. It’s more than a logo — it’s your identity woven into moments of speed, triumph, and tradition.
Fans don’t just see it; they feel it. They carry it with them as they cheer, share, and connect. Media amplifies it, communities embrace it, and customers remember it — not as an advertisement, but as a shared experience that unites passion with purpose.
On Track
Your brand comes alive across every touchpoint—integrated seamlessly into the car livery, team uniforms, pit equipment, and transporter. It’s not just visibility; it’s full immersion.
Your Story is Our Story
Every sponsorship we build isn’t just an exposure package, it’s a shared narrative. Your brand becomes woven into our journey. Together, we create moments that fans remember, because when they see us, they see you.
Across Channels
Your brand is amplified everywhere—woven through our website, social platforms, and media partnerships to deliver a seamless, consistent story that reaches fans wherever they are. .
With Purpose
Bespoke activations designed not just to capture attention, but to inspire fans to share their stories and information.
Media & Marketing Amplification
Your brand’s visibility doesn’t end when the checkered flag drops. Through trusted media partners and targeted digital campaigns, we make sure your message reaches fans far beyond the racetrack.
Integrated Media Exposure – Every sponsor is featured in press releases, interviews, and our podcast/TV content, ensuring consistent visibility across broadcast and digital platforms.
SpeedSport
One of the most respected names in motorsports media, with 495K+ followers and a daily newsletter reaching 150K subscribers. SpeedSport 1 now has nearly 2 million active users.
Marotti Autosport Channels
A growing presence of followers across Facebook, Instagram, TikTok, and LinkedIn.
- Weekly Viewers: ~30,000 across platforms (SpeedSport1, YouTube, Facebook, TikTok, Instagram)
- Monthly Reach: 120,000+ impressions across live shows and on-demand replays
- Podcast Downloads: ~5,000 per month (Spotify + Apple)
Measurable ROI
Every partnership is backed by transparent reporting and hard data. We don’t just promise exposure — we prove it.
KORE Analytics
Industry-leading sponsorship valuation platform that tracks brand exposure across broadcast, digital, and live events.
Autofluencer
Real-time monitoring of digital impressions, mentions, and social reach.
Clear Post-Event Reports
Detailed breakdowns showing exactly where and how your brand performed.
“Partnering with Marotti Autosport is unlike anything else in IndyCar — the integration and storytelling set them apart.”
Sponsorship Understanding
Every partnership tier delivers unique value, scaled to meet your brand’s objectives while ensuring measurable ROI. We have an 8-step process that guides all our sponsorship goals.
1.
Discovery Call – Listening & Understanding
Goal: Establish rapport, learn about the prospectʼs brand objectives, marketing priorities, and current challenges.
Discussion Topics:
- Target demographics B2B, B2C, geography, income level, etc.)
- Key performance indicators (leads, brand lift, sales, awareness)
- Competitor activity in motorsports or adjacent sports/entertainment
- Current marketing channels and spend allocation
- Successful past sponsorships
2.
Needs Assessment & Alignment
Output: A clear understanding of where motorsports engagement can deliver measurable value.
Steps:
- Map their goals against motorsports fan demographics.
- Identify which series/events align with their audience.
- Highlight opportunities: in-person activations, digital lead funnels, broadcast exposure.
- Uncover gaps in current marketing where sponsorship can fill in.
3.
Bespoke Program Design
Tailored Activations: Create a menu of options aligned to their objectives. Examples:
- On-Track Branding: Car livery, uniforms, pit equipment.
- Trackside Experiences: Hospitality, B2B networking, product showcases.
- Digital Activations: Social media campaigns, podcasts, influencer tie-ins.
- Cause Marketing: Faith-based initiatives, STEM education, veterans support, etc.
Funnel Integration: Every activation is designed with lead capture mechanisms QR codes, digital sign-ups, surveys, contests).
4.
Lead Generation Engine
At the Event:
- Creative Fan Zone Activations: Interactive games, VR race simulators, pit-stop challenges, or “driver meet-and-greet” moments that make fans excited to participate.
- Prize-Driven Engagement: Contests, raffles, and instant-win prizes where entry requires digital sign-up.
- Photo/Video Experiences: Branded photo booths or AR filters where fans share content online in exchange for their contact info.
- Exclusive Access: Unlockable content (behind-the-scenes videos, VIP experiences, autograph sessions) only for fans who register.
Digital Amplification:
- Retargeting ads linked to broadcast/social reach.
- Hashtag campaigns and fan challenges.
- Sponsored content on YouTube, Facebook, Instagram, and SpeedSport1.
5.
Data Capture & Tracking
Tools:
- Event apps, QR scans, mobile CRM integrations.
- Digital lead forms tied to a central database.
- Tracking codes in broadcast/digital mentions.
Purpose: Build a measurable pipeline from awareness→ engagement → qualified leads.
6.
Funnel Construction – Awareness to Purchase
- Top of Funnel: Mass reach via broadcast, social media, and in-person event attendance.
- Middle of Funnel: Custom activations, contests, hospitality, digital opt-ins (capturing names, emails, phone numbers).
- Bottom of Funnel: Direct offers, coupons, tests, product demos, and targeted remarketing.
- Conversion & Retention: Track customer purchases, measure cost (per-lead CPL), and return on investment ROI.
7.
Measurement & ROI Reporting
Metrics Delivered:
- Number of leads generated
- Cost per lead
- Conversion to purchase
- Customer acquisition cost
- Media value from impressions & broadcasts
- Engagement on social/digital campaigns
Format: Monthly and/or quarterly reports with visuals and funnel analytics.
8.
Renewal & Growth Strategy
- Post-season review with data highlights.
- Optimize activations based on the strongest ROI drivers.
- Discuss opportunities for next season (larger footprint, cross-series activations, multi-year campaigns).
Our Current Partners
Trusted by leading brands who see measurable results and lasting impact through their partnership with Marotti Autosport.
Their commitment fuels our journey — and their success stories prove the value of partnership.
Your Brand. Our Team. One Mission.
You’ve seen the reach, the experiences, the media power, and the ROI. Now it’s time to put your brand on the grid with Marotti Autosport.
When you partner with us, you don’t just sponsor a team — you join the Spirit of Speedway and become part of IndyCar history in the making.