Spirit of Speedway
A Name Rooted in Speedway, Indiana
For more than a century, the Indianapolis 500 has been defined not only by the roar of engines, but also by the identities of the teams that took part. In the early days, it was common for entries to carry the names of their hometowns: teams like Elgin, Kansas City, or Detroit proudly represented the communities that built them. These names weren’t chosen at random — they reflected a sense of civic pride, a declaration that entire towns stood behind the pursuit of speed and innovation.
That tradition faded as corporate sponsorships and modern branding took center stage, but its spirit never disappeared. By reviving this heritage, Marotti Autosport created something truly unique: Spirit of Speedway, the first entry in Indy 500 history officially named after the town of Speedway, Indiana.
It’s a fitting tribute. Speedway isn’t just a name on a map — it’s the heartbeat of American open-wheel racing. Home to the Indianapolis Motor Speedway, the town embodies over 100 years of racing history, legends, and fan devotion. By carrying the name “Spirit of Speedway,” Marotti Autosport connects directly to this legacy, blending the proud traditions of the past with a bold vision for the future.
Spirit of Speedway Today
The Spirit of Speedway has grown beyond the racetrack into stories and products that celebrate racing culture and community pride. The children’s book Spirit of Speedway — written by Mark Dill with Will Marotti and illustrated by Mary Lynn Smith — brings the magic of the Indianapolis 500 to life for young fans through vibrant storytelling and artwork.
The brand also extends to select lifestyle products, including artisan spirits crafted in Speedway, Indiana, giving fans a tangible way to toast to racing’s greatest tradition. Together, these efforts ensure that the Spirit of Speedway isn’t just a race entry — it’s a living tribute to the community and the sport.
Bring the Indy 500 to life for the next generation.
Spirit of Speedway, written by Mark Dill with Will Marotti and illustrated by Mary Lynn Smith, is a children’s book that captures the excitement of racing through imaginative storytelling and vibrant artwork.
